After reading the title of this article, you would be having one question in mind, ‘what is position 0 in Google?’ right. This is one of the most eye-catching and demanding ranking on Google in digital marketing world. Achieving position 0 is like icing on the cake. So, what exactly position 0 is? Simply putting, position 0 is the top ranking that comes before position 1 in the Google’s SERP. And another name of position 0 is featured snippet.
How Google describes featured snippets? In Google terms, the search engines “programmatically detects pages that answer the user’s question, and display a top result as a featured snippet in the search results.” Featured snippets appear in multiple forms such as paragraph, table, video, bullet points, etc. This easily attracts the attention of people and stops them to visit other page.
So, do you want to get position 0 on Google? If yes, just keep reading below.
Follow the given tactics to rank your website on 0 position on Google
✯ Pick up the best option to rank on features snippet
The very first tip you need to follow to get position 0 is to pick out the popular niche that help you rank on featured snippets. If your market needs is to solve users queries, answer their question then only consider ranking for position 0. Here are popular topics on which you can easily get position 0.
- Health
- Finances
- DIY techniques
- Mathematical
- Status
- Requirements
- Images and videos
- Info/help
And many more. If your niche is based on above mentioned list, then you’ll surely rank on position 0 on Google.
✯ Pay attention to keyword research
Keywords play a great role in ranking your overall website on Google’s SERP. But it also helps you rank on featured snippet as well. So, start using keyword in your content – in the beginning of the article, the body, and the conclusion part. Also, add keywords in header, title tag, and Meta description. Here are some points for keyword research, just follow them:
- Long tail keywords get more engagement
- Longer queries tend to appear in featured snippets
- Trigger a paragraph type of featured snippet
✯ Try to produce longer content
The constant debate which is going on the market is short form of content is best and some say long form content is best. Let me tell you that long form content works best when it comes to SEO. It means more opportunities for backlinks and images you get and also your content gets shared the most. And when it comes to position 0, Google prefers content that is longer and offer more relevant information to the users. Make sure every word you write is relevant and informative.
✯ Answer users questions with your content
Another tactic to you need to follow to appear on featured snippet is answering users’ questions. Therefore, you must write authentic, relevant, and unique answers to the question so that Google chooses your answer to rank on position 0 or featured snippet.
✯ Always optimize your content for featured snippets
All the above tactics are quite essential to rank website on position 0 but this is more essential and can only implement once you’re done with site content. Yes, optimizing content for featured snippet is important. What you need to do to optimize your website? Here are some of the tips to optimize your content, just follow them:
- Create engaging, high-quality, trustworthy, and informative content
- Give your content a format or structure like H2, H3, H4, etc. as well as the standard paragraph.
- Always format your content as per the different types of featured snippets like asking the question, and answering the question.
These are some of the points that will help you optimize your content for featured snippet.
The summary
Featured snippet or position 0 is a dream of many webmasters or digital marketer. In this article, you learned the meaning of featured snippet and important ways to get position 0 on Google. I hope, you have thoroughly read this article and understood the ways to implement them in your website. Still, you have doubt regarding this or have any query to ask, then you can get in touch with. We’ll offer you valuable solutions.
