As Facebook is becoming the “Go-to” place for promoting a business the race for getting more and more followers is also getting competitive. With more than 140 million small brands utilizing Facebook tools to connect with clients and promote their brand, it tends to be challenging to attract new followers and “likes” for your business page. However, it’s certainly worth the effort.
One researcher as of late assessed that the average value of a single Facebook like is $174. Obviously this depends upon your business, yet the matter of the fact is Facebook likes generate revenue! So, more the number of followers, higher the amount of revenue is generated.
In today’s article, I am going to talk about how you can boost followers on your Facebook business page.
Let’s jump right in
15 Ways to boost followers on Facebook business page
When you get a Facebook Business Page, you should get the message out to begin boosting your followers count and draw in new prospects. Here are 15 ways you can use to boost your followers on Facebook business page. Let’s take a look at them
1. Make it interesting
The vast majority don’t like a page because the posts are dull and uninteresting. Keep your fans drew in by posting content that addresses their issues or addresses their problem areas. Industry news, product releases, and behind the scenes content can arouse curiosity.
2. Welcome Your Subscriber and Customer Lists
If you offer a membership or subscription, similar to a newsletter, make sure to invite your subscribers. They’re now intrigued enough to subscribe. Request them to “Join our Facebook Community” or “Write on our Facebook wall” rather than the standard thing “join our fan page.”
Read also: Reasons your Facebook Ads are not Converting
3. Insert Videos!
Facebook’s video highlight is incredible. You can stack your video content directly to your brand page and afterward take the source code and insert it on your blog or site. Consider explainer videos, videos of occasions or anything of significant worth.
4. Optimize Your Page’s SEO
Very much like your site, you can optimize your Facebook page for search. Utilize relevant keywords in your title and About section. Ensure your profile is complete and has a steady name, address and phone number. Link to your page from your site and other social media accounts.
5. Offer True Value
Post content that addresses an issue for your readers, your posts will get liked and shared and this engagement will prompt new likes for your page. Focus on what’s going on in your industry and offer one of kind insights.
6. Join Relevant Industry Groups
By engaging on groups related with your business can direct people to your brand page. If readers like what you need to say they will drift over your name and see your about page, which ought to incorporate your brand page URL.
7. Create a Facebook Group
Effective groups can be a superb method to reach prospects and increase engagement. Create an industry related group directed at your intended target audience and use it to build connections and trust.
8. Regularly Check Facebook Insights
This can help you monitor what content is driving engagement and reverberating with your audience. Discover the posts that have worked the best and offer this sort of content more often.
9. Put Your Link In Other Media
If you do any print or radio advertising, incorporate your Facebook address. Ensure you include it on business cards, letterhead, magazine promotions, pamphlets, and some other materials.
10. Ask Fans To Tag Photos
If you are hosting live occasions, take a lot of pictures, load them on your brand page and request fans to tag themselves. This pushes your wall out to their friends and gives a lot of free exposure!
11. Reveal, Don’t Sell, Use the 80/20 Rule
Limit your promotional content to a minimum extent. Stick to intriguing content as opposed to selling. Utilize the 80/20 standard rule. Make 80% of your content enlightening and informative and the other 20% promotional.
12. Cross Promote on Other Social Sites
Be inventive. A straightforward “like us on Facebook” probably won’t be sufficient. Point your Twitter followers or LinkedIn connections with pertinent content or conversations occurring on your page for an all the more impressive effect.
13. Use Contests
Contests are an incredible method to get individuals to like your page. Ensure the prize has some value. Promote your contest through your email list and site and make liking your page a contest prerequisite.
14. If You Have a Physical Location Display It
If you have a physical store, show a “like us on Facebook” Placard on the counter. You can incentivize customers to join promptly by offering a discount if they join on their mobile phone from your area.
15. Engage With Similar Pages
Engagement works two different ways. Routinely leave insightful comments to relevant posts related on your specialized topic. Ensure your comment comes from your brand page and not your personal page.
Wrapping it up
Social media marketing is in use extensively by marketers. In this case, you cannot afford to lose such massive audience. Facebook provides you the biggest audience; hence it should be the first platform to start your social media marketing campaign. By gaining more and more followers on Facebook you can improve your leads and conversions as well.
Not sure how to start social media marketing campaigns? Hire Digital Marketing Agency in Dubai.
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