Who does not want to drive organic traffic to their website and rank higher in the search engine results page? I assume nobody. This is because organic traffic and high ranking determine the amount of leads and number of sales of your business. Hence, it is important. If you are looking to increase your site’s traffic and ranking then you are in need of some brilliant off-page SEO techniques.
Today’s article is all about off-page SEO because most of my previous articles revolved around on-page SEO techniques viz. keywords, meta description, anchor tags, meta tags, internal linking etc. Let’s go through the basics first
What is off-page SEO?
Off-page SEO is the tactics that is performed outside or off your website in order to improve the search engine results page position. It consists of link building, forums, influencer outreach, content marketing and more. In laymen terms, off-page SEO helps web indexes comprehend others opinion on your product, services or website. Getting a link from strong, authoritative sites increases the chances of ranking higher in SERP. Off-page SEO is not about inserting any link from any website rather it is about inserting the link from the right site.
Now, let me mention off-page SEO techniques which you can use to draw more organic traffic on your website.
Off-page SEO techniques to draw more customers
➽ Utilizing social media
Social media is the best example and platform for Digital Marketing. This can be seen as brands increasing their presence on social media. It can also be used for off-page SEO. Mentions on social media platforms play a crucial role in a signal to search engines that people are talking about you. Shares and likes on social media works wonder for your business. They make your business grow by increasing your brand awareness among the audience on social media. So as long as you engage your audience with your content, liking, sharing and mentioning it, it will boost your business.
➽ Build broken link
Broken links are a curse to websites. To build broken links, you have to contact the owner of the resource that has a broken link. It can be one of your own pages that you would update to fix the broken link or it can be an outdated competitor’s link that you would replace to one of your links with similar content. This will reduce the redirects and 404 errors, resulting in better user experience and better rankings.
➽ Guest posting
Guest posting is another off-page SEO technique which can be used to draw more traffic. Guest posts help you build quality backlinks and draw more organic traffic to your website. You can showcase your professional conduct by writing blogs for other sites. But before that, you have to define the reasons of your blog posting as some guest blogs promote their brand or products but sometime it can turn into spammy and annoying reading. So make sure you present fresh, informative and relevant content.
➽ Forum posting
Forums are a great platform to promote your website and it is one of the most important technique of off-page SEO. You can participate in forum discussions that are related to your products and industry. You can build a connection with that community by replying to other threads, give answers to their problems and give your suggestions on topics of interest. These Q & A platforms can prove to be a gold mine for your business provided you must use the right words, tone and style when posting a contribution. It should be authentic, relevant and transparent. These mediums will surely help in increasing your site’s traffic and maybe, conversions too.
Related article: Ways to enhance the conversion rate of your site
➽ Blog commenting
Blog commenting is a great off-page SEO technique to draw more organic traffic to your website. They are still meaningful as long as you are doing it the right way and with the right audience. By commenting on a relevant blog with a link back to your website is a simple way to get more backlinks provided they should be relevant and related. You have to do it the “white-hat” way. Give some valuable info on topics and along with that mention your brand inside the body of relevant and useful tips. This will increase the traffic on your site.
➽ Newsletters
A newsletter is a practical solution to communicate with your audience. Plan your newsletter incorporate your latest published content from your site. Generally you should make your newsletters short but they should be filled with informative and interesting content. They should be easy to understand. Then, send the newsletter according to the local timing of your audience. If you give them valuable, informative and timely information, then your subscribers may actually read your newsletter and appreciate the content you send them. Don’t send too many newsletters as it will annoy the subscribers.
➽ Partnering with influencers
Working with Influencers is a great way to enhance your reach. You can request an established influencer to provide their valuable insight, feedback or review of your products and services. Then ask them to share it in their circle. This will introduce you to their audience and it will enhance your reach. This way you can build a strong relationship with the influencer and with their audience as well.
Final thoughts
Whether it is on-page or off-page but one thing is clear that SEO is important. You can not focus entirely on one of them. You have to give equal focus and resources on both the SEO. By focusing on both of them you can get a leverage in your website’s organic traffic and ranking on the search engine page.
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