Are you struggling with your enterprise SEO? If yes then you may not be alone.
The thing is enterprise-level websites have multiple landing pages sometimes hundreds to thousands which makes it difficult for Google to crawl, index, and rank the page. It can easily derail the plan of enterprise SEO. Each enterprise has different marketing goals but the fundamentals of SEO are mostly the same. Sometimes it can be difficult to find the reasons behind the underperformance of enterprise SEO. In today’s article, I am going to talk about some reasons why your enterprise SEO maybe falling short.
Let’s jump right in
What is Enterprise SEO?
Enterprise SEO can be referred to both the size of the company and size of a website. Large websites are owned by big companies with good brand recognition and a larger market share. But even smaller brands can have large websites and they can benefit from approaching their SEO strategy through an enterprise lens.
You need an enterprise SEO strategy, if your websites meets the following criteria
- Wide Reach: Websites that function in multiple nations and have a large market share
- Large Size: Websites that have a high number of landing pages and owned by large companies
- Brand Recognition: Websites of well-known and well-established brands that are seen as an industry authority
8 Reasons your enterprise SEO is falling short
Now let’s see eight reasons why an enterprise SEO may be falling short
1. Under-optimized landing page content
Consistently, Google improves at understanding content relevance and quality. But with large sites, it very well may be a remarkable endeavor to ensure there is great content on those landing pages. To rank in search engine, your landing pages should be in-depth, unique, and have high content scores. Likewise, they ought to likewise incorporate rich media and great data engineering with segments like table of contents, tabs, jump links, carousels, expandable content modules, and other interactive components.
Hence, you have to optimize your landing page in order to measure up to Google’s quality standards. You can invest into content optimization software and you can also outsource your content creation or optimization to an agency. You can hire a Digital Marketing Agency in Singapore for content marketing services.
2. Not targeting the right keywords
It is possible that your page may be ranking high but the traffic and conversions are still low. In that case, it can be said that there is a disconnect between your target audience and target keywords. Sometimes building your SEO strategy around keywords that are too competitive can be harmful for your enterprise. So, you need to take a blended approach with keywords. It is better to include a combination of short-tail keywords and long-tail keywords in your keyword clusters. It is important to target lower-difficulty target keywords that you can rank for today as well as higher competition that you can grow into over time.
3. Low-quality pages
Due to the large size, enterprise-level websites can have low quality pages in Google’s index. You are creating a wrong impression on Google by wasting your crawl budget on low-quality pages which sends a signal that your entire website is low-quality. Many a times, thin or low quality pages are unavoidable, so in order to prevent those pages from ending up in the index instead of your money pages you can add “no index” “no follow” robots tags to low quality pages.
4. Website is not optimized for conversions
Sure your enterprise SEO content is earning your website new keyword rankings, impressions, and traffic but it is not improving the conversions then you need to focus more on improving the Call to actions and the user journey. You can follow some tactics to optimize your website for conversions such as including a Chatbot to your site, making your form simple by removing unnecessary fields and keeping only the required ones. Give users multiple chances to convert by adding multiple CTAs to page but don’t overdo it, add sticky banners for mobile-phone users, try to get extra conversion from your blog traffic.
5. Site structure is all over the place
Enterprise websites are an easy prey for site structure issues. Because the amount of content on the site is too much, it becomes difficult for the website to clearly communicate the hierarchy of the website to Google. And this is essential to ranking as well as improving the user’s experience. In order to improve site structure you need to make sure that your site pages have useful, descriptive URL slugs that contain the keyword the page is trying to rank for.
Try to avoid page paths that are overly nested and also avoid hosting content on sub domains. Make sure your navigation menu gives access to the most important pages on your website. One way to help search engine understand the architecture of your site is by adding Breadcrumbs navigation to your site. Not much aware about Breadcrumbs? Here is all you need to know about Breadcrumbs SEO.
6. Enterprise-level website is slow
The slow speed of your enterprise website will undercut all your enterprise SEO efforts. There are three stages of “slowness” that your enterprise website might be experiencing and they are Server-side, under-optimized assets, and client-side. It is very important to find out which one is at fault and then making the wrong right. The faster the site loads, the better will be the performance of your enterprise SEO.
7. Site authority not good-enough
When you are a small company with an enterprise level website, you may not have enough site authority to rank for top-competition keywords. That is why it is better to have lower competition targets so you can make small wins and improving authoritativeness of your site at the same time. Earning backlinks will improve your site’s authority and quality. Some of the best methods to earn quality backlinks are public relations, guest blogging, content marketing, link building and a strong online presence on social media. Earning quality baclinks from authority sites should be a crucial part of your enterprise SEO strategy.
8. Letting all your content rank without any need
Such a large number of big enterprise level sites default to “index, follow,” robot tags on the entirety of their pages. In any case, not all of your content needs to be indexed. What makes a landing page deserving of Google’s Index? Ranking potential together with Conversion potential.
If a landing page on your enterprise site has thin and low-quality content and is probably not going to rank well, don’t squander your crawl budget by allowing Google to crawl it. Also, if the page doesn’t have a decent potential of converting, wouldn’t you rather have Google show a page to searchers that is bound to transform them into genuine leads or clients?
Wrapping it up
Creating a top notch SEO strategy can be a little difficult but by making small changes, measuring the impact, and redeploying the most effective strategies will help you get your SEO campaign to deliver more productive and consistent results.
Not sure how to plan SEO strategy for your enterprise website, hire Digital Marketing Agency in Dubai.
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