Are you looking for ways to improve the bounce rate of your website? Then this article is for you. In this article, I will be talking about some steps that you can follow to improve the bounce rate of your website.
Let’s dig right in
First off, what is Bounce Rate?
Bounce rate is tool for traffic analysis in online marketing. It gives us information about the number of visitors that click on your site but leaves quickly without taking any action like filling a form, downloading a PDF, making a purchase, or subscribing to the newsletter.
If visitors quickly exit your site then the bounce rate will be high. High bounce rate means the visitors are not able to find what they are looking for, or they don’t find your site easy to navigate or it could be any reason. But this affects your site’s ranking in a negative manner.
An online study has concluded the standard bounce rate to be around 41-51%.
Bounce rate depends on three critical reasons. Let’s see them one by one
- Bounce rate plays an integral role in determining the Google ranking factor. Many studies have concluded that bounce rate is closely related to the Google ranking of the page.
- Minimizing the bounce rate increases the conversion rate.
- Bounce rate also indicates whether the website is user-friendly or not. It gives an idea about how the user is interacting with the content.
Now let’s see how you can improve the bounce rate of your website
Improve the Bounce Rate of your Website by these Steps
Let’s take a look at some steps you can follow to improve the bounce rate of your website
✅ Update content regularly
Even if you are giving your audience quality content, it is important to update your content every now and then. Update your content whenever required and add to-the-point information, which can provide quality information in the least time possible. If you provide up-to-date and authentic information, users will not leave your site early, thus leading to a lower bounce rate. Not sure how to write top notch content for your blog? Digital Marketing Agency in Hyderabad will help you out.
✅ Add internal links to your pages
Give your users a direction by adding internal links. If these internal links leads to your site, the chances of conversion increase. You can also use links of other sites that open in a new tab, therefore giving valuable information preventing users from bouncing back. Here are Reasons You Need to Focus on Internal Linking
✅ Incorporate video content
It is a well evident fact that people engages with video content more. Embedded videos makes people stay on the site reducing the bounce rate. Hence, you can incorporate videos in your content. But, you have to make sure that the videos are relevant and informative. Here is How you should start your video marketing campaign
✅ Link to related posts and articles
Visitors mostly leave a particular site when it does not direct them to take an action. You need to provide users with something to do at the end otherwise they will be clueless by the end of the post. You can provide link to related posts and articles in your content because it will make them engage with your content more reducing the bounce rate of your website.
✅ Use jump links to add a table of content
As per psychology, if a visitor doesn’t discover what he is searching for, he will bounce back. Subsequently, if you write in log structure and try to give each moment detail to them, you should utilize a table of content guide to help them leap to the piece of data they need to read and feel worthy of remaining on-site.
✅ Use exit-intent pop-ups
Popups irritate individuals like anything and can clear a way of destruction for you. So, would it be advisable for us to forsake the utilization of popups? No, the only thing you need to change is the sort of popups and shift to exit-intent popups, which seem when the visitor is leaving and as he is already leaving, so there is zero chance of losing anything. Subsequently, you are simply going to be profited with it. So, in case half were leaving and surprisingly 10% redirect, you have a reduced bounce rate and extra data to utilize.
✅ Design your webpage and content creatively
If you can furnish your visitors with a legitimate blend of good content and creative design, then, at that point there is no thinking back. Nobody likes to visit a website or blog with chaotic information and terrible design. Putting money into a good design is an ace tip to further develop your conversion rate. Here are 7 Web designing tactics to attract more customers
✅ Improve key of landing pages by using a heatmap
Heatmaps are simply one more incredible alternative to build conversion rate as they are an extraordinary method to communicate to the customer. Numerous heatmaps are accessible and perform pretty much something similar. In this way, you can pick any. You should likewise delete the components which are not very useful and divert visitors from the main content.
Summing it up
So we can conclude by saying that maintaining a low bounce rate is very important for your website. High bounce rate will send a signal that your website is poor and your content is bad quality. Hence, you must focus on these steps in order to improve the bounce rate of your website.
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