Do you worry about the fall in ranking of your site? Is your website not getting enough organic traffic? Then most probably your SEO factors are not in proper place.
It is a well evident fact that SEO plays a crucial role in Digital Marketing. If you are not focusing on your SEO strategy then you will face the results I mentioned above viz, lowering rate of organic traffic and reduction in Google ranking.
So, how can you make sure that you don’t get these results? The answer is simple, You need to get some important SEO right on your website. How? Just continue reading this article as I am going to discuss such SEO factors that you need to get right in order to get traffic and higher ranking of your site.
9 SEO factors you need to get right
Below are listed nine important SEO factors that you must make sure are in right place.
1. Identification of your audience
This is the first step that we have to follow while preparing SEO strategy. You need to find out who your target audience is, what are their needs and preferences. And according to that you have to make an effective SEO strategy. With this you need to also do a little research on your industry as well. You should find out about your industry, your top competitors, their SEO strategy etc. So audience is the first SEO factor that you need to get right.
2. Research on keywords
Keywords are the most important part of an effective SEO strategy or we can say the right keywords make any SEO stronger. As you pin down to the audience and industry details and norms, you need to research on the keywords that your audience might look for. You need to find what your audience tends to search for. By using the right keywords you can see a drastic positive shift in the performance of your website. So, keyword is the second SEO factor you need to get right.
3. Reports and Analytics
An accurate reporting is very crucial to a SEO campaign. If you can not make the right reports on the results of your SEO campaign then how are you going to make adjustments that it requires?
Not every industry require changes in keyword strategy every week or even month. However, if you are in a rapidly changing industry where market shifts constantly then you need to track the developments and progress by checking the Analytics and then make necessary changes in your SEO strategy.
4. Mobile SEO
Another most important SEO factor that you must get right. Your SEO strategy should include mobile SEO as well. As Google focus has shifted to mobile first indexing. You need to make sure your website is responsive and mobile friendly. As Google’s mobile index grows, it is very much possible that we can see algorithm shifts and updates just as we did with the normal index. Focusing on mobile friendly SEO will make sure that your site has an equal opportunity to get indexed and remain competitive.
5. Google’s Core web vitals update (Upcoming)
This is a page speed update that Google is set to launch anytime soon. These are a set of speed metrics designed to help Webmasters enhance the performance of their page.
The core web vitals includes the following metrics
- LCP – Largest Contentful Paint
- FID – First Input Delay
- CLS – Cumulative Layout Shift
These updates will shift the focus on the speed of the web pages so get your website ready for this Core web vitals update expected to launch in May.
6. Crawling
It is the process by which the spiders of search engines find your site.
Some factors can make it difficult for search engines to crawl to your website.
- If your internal linking is not proper
- Architecture of your site is just not right
- Your site has 404 error issues
- sitemap.xml file is absent on your site
Therefore, you need to resolve these issues with your site otherwise it will hurt crawling and indexing of your site as well. It important to ensure that your site is completely functional and able to crawl right from the beginning.
7. Indexing
Indexing is totally different from crawling. These two actions are related but not mutually exclusive. Things like noindex, nofollow impacts site indexing negatively. Not identifying trailing slash issues can lead to indexing twice or thrice the amount of pages that your site actually has which interferes with Google ranking Algorithms.
These issues can impact the ranking in a negative way. Therefore, it is necessary to carry out an in-depth audit that considers these things as well. Because they can make a big difference in the performance of your site.
8. Content
Without a doubt content is one of most important aspect which SEO acquire links to help increase the visibility and rankings. When it comes to content, just writing a great content is not enough. You need to put out something that resonates with the audience, that is in demand and that creates a long lasting impact on the audience so that they come back to your site again and again.
Few things you need to get right with content
- Meta-optimization
- Keyword targeting
- On-page optimization
- Avoid typos
- Zero grammatical errors
- Optimized images
These things will support your content to get more visibility in the search engine results page.
9. Get to work
This is the most important factor any of marketing strategy. Because you may have the best plan in the world but if you don’t implement that in your work then it is not worth it. Here you are sitting day dreaming about the success of your marketing strategy but sorry to say it is not going to happen. So, get to work and implement those strategies that you have made.
To wrap up
Now you must have got some clarity of what was going wrong in your SEO strategy. If you get these SEO factors right then you can observe a rapid change in the performance of your site.
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