A website is the ultimate place for getting leads and making sales. In the world of Digital Marketing, the importance of an efficient website is well known and well understood. Business’s invest in Digital Marketing to drive traffic to the websites now it’s business’s turn to give the best user experience to their visitors. To have a successful business you must have a successful website. But what makes a website successful? How do we make sure that our website gets the maximum traffic and ranks higher? In this article, I am going to discuss on how you can build a successful website for your business. Let’s jump right in
8 Ways to build a successful website
Let’s see eight ways using which you can develop a successful website
1. Choose a domain name and register it
The first step towards building a website is to choose a domain name for your website. So once you decide a name for your website, purchase your dot com. How would you come up with the domain name. Simply what your website is all about. For instance, for a business selling health supplements the domain name can be ‘healthyproducts.com’ after the domain name is purchased, register it. There are many online platforms where you can register your domain name. There are public and private platforms where you can register your domain name.
Related article : What is the function of domain name in SEO?
2. Define your goals
After you get the domain name for your website. You should start defining your goals with the website. What do you want to achieve with your website? To draw traffic and generate leads or to make sales and so forth. All of these goals can only be achieved when we know what the target audience wants so that we can provide them that. You have to define goals for your business and audience as well. The goals should align with each other. If not, then you might be able to make sales but you will fail to provide a good user experience to your audience.
3. Have a realistic budget
It is very usual that you want to make your website the best. And to do that you must be ready to invest heavily in your website development. But then you will not have enough resources to market your site. So it is important to prepare a plan with a realistic budget. Having a realistic budget will not hurt your marketing strategy. Carefully analyze your site and find out what section needs the most resources and then make the right decision to support your business.
4. Make your site unique
What will draw the users to your site? The answer is simple, uniqueness. There are million of website on the internet why should people come to your website. You have to make your site different which will make it stand out. Surely the look of the website matters a lot. If it is attractive and different you will be able to garner a lot of eyeballs. You can try custom imagery and styles to make it look appealing.
Besides the look of the site, present your business personality before your audience. When your audience get to know more about your business not just products and prices, for instance when they get to know about the customer services, how you utilize your profits and how do you give back to the society, a bond can be created between you and your audience. That will make a more positive impact than just the attractive look of the website could have made. That will indeed make you stand out from the rest.
5. Do not forget SEO basics
You should not forget SEO just because it is a basic thing. A good looking website is not of any use without a good SEO strategy. To make sure that your website gets indexed on the search engine results page you have to focus on the SEO fundamentals. SEO has many technical aspects but if you can just make sure that your content gets indexed, you can be assured about the journey ahead with SEO.
It is equally important to optimize the SEO of your image as well as the SEO of the content. SEO is necessary because it will help you draw organic traffic to your website, it will help in generating leads and eventually it increases the ranking of your website. So SEO can not be overlooked.
6. Optimization of landing pages
It is as important as SEO of the website if not more. Landing pages are the place to run campaigns. This includes PPC ads, inbound marketing, email marketing etc. Landing pages are an essential part of a successful website and hence successful business. Therefore, it is important to optimize the landing pages because they will help you run dedicated campaigns for your business.
Quick creation and customization of landing pages is the recipe for success if you are doing marketing. You must have control over your website and CMS systems since these landing pages are separated from the normal navigation path.
7. Track the Analytics
You can not go into hibernation after creating and optimizing the website. You need to consistently see and track the Analytics. But you do not have to do that everyday. Once it is customized you can set up some reports and alerts that will automatically inform you what is working and what is not so that you can make adjustments than taking action when it is too late.
8. Emphasize on user experience
The ultimate objective of Google is to make sure that its users are getting good user experience. And while ranking sites Google takes in consideration the level of user experience a site provides. It sees how easily users can get to the content they want on your website. Make sure that the user get to what they want with the minimum clicks possible. Provide a well optimized navigation for both desktop and mobile phone users. A user is not willing to clicks multiple times to get to the page they are looking for. So it is your duty to make sure that you give the users what they are looking for by sending them directly to that specific page of their interest.
Summing up
Building a great website is not a piece of cake. You need to do an extensive planning first for the technical aspects of the website and then the non-technical aspect like marketing. These two are not separate. They walk hand in hand. So when you tie the aspects of a successful website and user experience with your business, you will get the insight that optimization is much more than SEO. And that technology leverage, feedback to optimize and constant refinement of the site will be required in order to give that great user experience.
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