If you are getting exhausted with social media marketing on selected platforms like Facebook, Twitter, Instagram. Then there is another one that you can try, and that is LinkedIn. Yes, I know you might not believe it because all we can think of when we hear “LinkedIn” is a job search platform. Well let me clear it once and for all, LinkedIn is a great platform for marketing for B2B marketers. LinkedIn Marketing can help you grow your brand’s personality and business as well.
LinkedIn is a great place for networking and enhancing a business because it has over 700 Million registered professionals. According to an online survey, more than 90 percent of B2B marketer consider LinkedIn as the best place to generate leads. If we compare it to Facebook, LinkedIn generates leads 277 percent effectively. It is a profitable addition in your Digital Marketing strategy.
Here are some benefits of LinkedIn Marketing
- Building connections
- Establishing partnerships
- Enhancing brand awareness
- Generating leads
- Grow Email marketing list
In today’s article, you will see some of the best ways by which you can start an effective LinkedIn marketing campaign
Let’s jump right into it
How to start LinkedIn Marketing?
➽ Set up your LinkedIn profile
This is the most basic yet crucial step. Many companies ignore the basic step and straight away jump to the advanced LinkedIn strategy. That is not a right thing to do. First of all you have to create your LinkedIn profile. All the details related to your business should be mentioned in the profile like the name of the company, location, description etc.
Perfectly set up profile is more likely to get noticed. The profile picture should be high quality that is relevant to your business. For company’s profile, it is best to put the business’s logo as profile picture and for a personal profile, a high-resolution professional head shot is ideal.
➽ Put out valuable content
LinkedIn is less about promoting sales-oriented content and more about creating, sharing, and publishing valuable content that adds some value to the lives of your audience. You have to publish informative and educative content that is able to engage and entertain the audience. This helps in building a connection between the audience and your company.
You can share some insightful content relevant to your industry even if its from a third-party. When someone engages with your content the chances of it showing up in the feeds of their connections increase, further increasing your reach. Not just textual content, LinkedIn allows you to publish audio-visual content as well which will boost the engagement.
➽ Grow InMail list
Sending personalized InMail to connections is crucial for Marketing. In LinkedIn, you can reach out to influential members and build a connection with them. Sending personalized InMail to prospects and connections increases the chances of getting noticed and responded because it is more personal. InMail gets three times more responses than regular Emails. This gives you the opportunity to promote your products and services to highly relevant prospects. You can send information about offers and latest services directly to your prospects based on their profile.
➽ Manage your online reputation
Online reputation management implies that whenever some one searches your business name, you have control over all the results that come on Google’s first page of search results. It is obvious that you want your content to rank on the search results however, you can also claim all the social profiles in your business’ name. This is because LinkedIn profile, or social media profile in general always show up on the first page of the search engine results page for a business’ name. Hence, in order to do that, you have to create a business page for your company.
➽ Generate leads and enhance conversions
It is already clear that LinkedIn can be used to generate leads and increase conversions. If you have a product to sell, you will find people who can buy on LinkedIn. You can also find new clients there. LinkedIn is a great place to form strategic partnerships. Sales navigator plan can be employed to get insights into current leads and getting automatic lead recommendations.
Related article: Lead generation strategies for content marketers
➽ Track LinkedIn Analytics
Blindly publishing hundreds of posts without doing any research will not get you any viable results. Hence, it is important to track the LinkedIn Analytics. Analytics gives you an in-depth analysis of how your posts are performing. So check the Analytics regularly and improve the shortcomings. Otherwise you will be shooting without an aim and all your efforts would go to waste.
The bottom line
LinkedIn marketing can be a powerful engagement hub for both companies and startups if the right strategy is followed. By targeting the right audience you can have the desired impact and can achieve your LinkedIn marketing goals. Hence, you can follow these ways I’ve provided to start your LinkedIn marketing strategy.
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