The human brain processes visual information 60,000 times quicker than text. And, there’s more: 65% of your audience are visual learners. So, how would you be able to catch their attention? Many people are utilizing infographics as a visual method to reach their audience. Infographics let you share complex data with your audience in a basic, picture based configuration.
Copyblogger published an infographic in 2012 named 15 Grammar Goofs. Until now, that infographic alone has produced 6,500+ tweets, 60,300+ Facebook likes, 2,000+ LinkedIn shares, a gigantic 194,600+ pins, and in excess of 500 comments. While the infographic is currently quite a few years old, it is still continuing forward and driving awareness to Copyblogger.
That model shows how strong and effective infographics can be. However, it’s not just about making the infographic. To achieve success, you likewise need to ensure that the content is in sync with your business, and you should promote it greatly so you can get consistent quality traffic and inbound links. Else, you are fooling around and wasting your money — and who needs to do that?
In today’s article, I am going to discuss about how you can double your traffic with infographics
So, let’s jump right in
How to Double Traffic with Infographics?
When you have a topic, it’s an ideal opportunity to make a valuable and shareable infographic. Everybody has their own meaning of valuable content. I think valuable content is well-researched with actionable tips for the reader, similar to the post that you are reading at this point. For others, valuable content could mean short and straightforward steps needed to accomplish a specific objective. As I’ve said previously, everything’s about what the reader needs.
Making it shareable is simpler because there’s research that you can use to set benchmarks for infographic creation.
Now let’s see the ways you can create an infographic
✅ Looking for the data
As I’ve said previously, the information is just about as significant as the visuals while making an infographic.
So where would you be able to find valuable and verifiable information?
You can look for the data on some authentic and authoritative sites. You can do your research by taking help from professional bodies. Some good sources of resources are corporate blogs, spreadsheets, documents, and white papers from industry analysts. The data that you need to make valuable, useful and sharing-worthy infographic content will be scattered around multiple websites and materials. Now, it is your work to find them, assimilate them, and put them to good use.
✅ Structuring and outlining your infographic
You have to read out loud the data that you have collected. Then figure out if it seems useful or you still need more data. When you know whether or not you have the right data, you can start structuring your infographic.
Next step is to outline the infographic. The important sections that should be included in the infographic are-
- Header – this will be the infographic’s title or header. It is a fact that the title can make or break the reach of the infographic.
- Subheader – this is optional. But, you can use it to further explain the title.
- Section 1 header/key message-they should contain your key message in the first section of infographic, right after the headline.
- Section 1 supporting data point- you will start using the data in this section that you have collected to support your claims and send your key message meaning.
- Section 2 header/key message- you can add another key message for your readers in this section.
- Section 3 supporting data point– here you can support your key message by including data point, chart, icon and other visual content
- Call to action or key takeaway- you can also make your infographic a call to action by adding your complete URL.
- Sources- here you have to list the websites where you got the data for the infographic.
✅ The color psychology
Now you are almost ready to design your infographic. But one issue you need to think about before you start the designing process is choosing the right colors for your infographic. Your choice of the colors can impact the effectiveness of your message. For instance red color, many content marketers don’t understand the power of the red color. Red is an emotional color associated with power and action. You can use red on call to action buttons to improve the conversion rate.
✅ Designing the infographic
Now the time has come to design the infographic.
There are two ways to do it. You can either do it yourself or you can hire a professional. It is possible that you don’t know anything about professional infographic designing, so you will have to hire a professional. There are many online platforms where you can hire good infographic designers. They know their work, they are experienced and they know how to get the job done efficiently.
How to Publish an Infographic on your website?
Now that you have created an infographic, it is time to publish it. You have to do it yourself because in most cases your designer will not publish your infographic for you. But it’s easy. With this you have two choices. The first choice is to keep your infographic private and just upload the graphic to your website, like you add photos to your WordPress site. But you would not want to do that if your goal is drawing more traffic.
Rather, you should try to make it easy for people to share and spread your infographic. The right social sharing techniques can give your infographic a constant exposure. In order to get those benefits and generate 60,000 visitors in a year, you need some HTML embed code, so that people can easily put your infographic on their own website with a link back to yours.
✅ How to generate the embed code?
You have to upload the full resolution image of your infographic to your blog post before you generate the embed code. This will be the page people who share your infographic will link to. You can resize the infographic in order to fit it to your webpage or blog post and set it to open in a new browser window so that the visitors can stay on your infographic page.
After you are done generating the embed code, paste it into the HTML panel of your blog post where you want the code to appear. Then add it below your infographic to make copying and sharing easier. Add a call to action for instance
“share this image on your website”, above the embed code. There are many HTML embed code generators available online that you can take help from. There are also some WordPress plugins that generate embed codes.
✅ Distributing the infographic
There is no exaggeration in saying that infographics are massive. If your eyes are on getting traffic benefits then distribution becomes essential. But how do you make sure people see your infographic? Here are some tactics you can use.
- The first method by which you can distribute your infographic is by hiring a professional to submit your infographic. This will boost your traffic and inbound links.
- You can submit your infographic yourself as well.
- You can also upload your infographics to document sharing sites which will give you an extra traffic boost and inbound links. Here are some Powerful Inbound Marketing strategies for your startup
- You must also make WordPress sharing easier by utilizing a social sharing plugin.
- At last you must use other promotion channels. You can make people notice your infographic through other methods. For instance, Blogger outreach, guest blogging, and press release distribution.
✅ Testing of infographics
In order to get the traffic benefits of creating infographics, you first must know what works and what doesn’t. To find that out, you need to test them. You can test them by creating two different infographics on the same topic, using the same outline, but with different layouts. Then promote them simultaneously and observe which one is doing well to identify the best layout for your business. Use this infographic to gain more qualified leads for your business. Don’t forget to optimize for conversions. The promotion of your infographic must align with the promotion of other content on your site in order to boost sales.
Wrapping it up
These days, creating and distributing valuable infographics is not an option, it has become a necessity. If you have never tried including infographic in your content this is a good starting point.
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