Domain age has a very important role in Search Engine Optimization. Every Search Engine Optimization expert is aware of domain age. It is one of the most famous terms in Search Engine Optimization. Domain Age can be expressed in the terms of age. The older it is, the greater responses you will get from search engine and audience. Domain age is actually a major factor if you want your website to rank well in the SERPs. In today’s article, I will be discussing the importance of Domain Age in SEO. Before getting into importance of Domain age in Search Engine Optimization, let’s go through a brief introduction of Domain Age.
Let’s dig right in
What is a Domain Age in Search Engine Optimization?
Domain age is basically the time period that a website has been registered and up and running on the search engines. Domain age imparts trusts to visitors as well as search engines. Old domain usually means that site is well-established and trust-worthy. Though domain age is not a direct SEO ranking factor, but it does correlate with better rankings. If you produce high-quality content, then with time, you should build authority as your site gets backlinks from other websites. There are two factors with respect to domain age
- First is the duration of time that a domain has been registered.
- Second is the age of the website with the respect to how long the website has been active.
You must be wondering whether domain age is important in Search Engine Optimization or not.
Is Domain age an important part in Search Engine Optimization?
There has been a lot of debate around this question. But majority of the debates concluded with “Yes, domain age is an important factor in Search Engine Optimization.” Domain age can add significant value to the Search Engine Optimization of your website. The domain age of a website tells and indicates a level of trust and authority to the people and search engines. Here are 12 Off-page SEO tactics to enhance the website traffic
This means that search engine will show older sites with established trust and authority before brand new websites with a comparatively younger domain name. Generally, spammers register and drop domains quickly, which logically indicates that spamming sites usually have newly registered domain name. Not sure how to plan an effective SEO strategy? Digital Marketing Company in Leeds will help you out.
Now let’s see the importance of Domain age in SEO
Importance of domain age in Search Engine Optimization
Domain age has a positive impact on the Search Engine Optimization of a website for all the good reasons. It is a crucial factor when it comes to popularity of a URL of a website. Here are some benefits of domain age in Search Engine Optimization.
- Domain age is crucial for determining Google rankings and is an important part of Search Engine Optimization.
- Domain age is really helpful when you want to work with popular or renowned companies. This is because well-established companies don’t like taking risk by working with companies with younger domain name.
- The level of popularity of your website also depends on the domain age. Older the domain age, more will be the popularity of your website.
- Older domain age also helps you in getting good traffic, and eventually increased profits. Here are SEO tactics to draw organic traffic to your site
- People will likely to trust a website with older domain age as it conveys longevity, trust, and honesty. On the other hand, a new domain age would raise many questions like what a new website can or will offer to the audience and search engines.
Wrapping it up
It is true that domain age plays an important role in Search Engine Optimization but that does not mean that you will focus only on domain age. Domain age will not be of any use if you are not active on the website. Some most important things along with domain age are quality of the content, designs, and so on and so forth. You have to equally focus on its performance as well. Domain age together with good performance can make your company or business successful.
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