Content is no longer just an article or a blog post. It has transformed into various forms over the years especially due to boom of the internet. Various types of content are being produced in millions on the internet. Content marketers are also adopting these different Content marketing types to stay relevant and fresh in the field. Some businesses don’t have content marketers to look after these strategies hence, they can hire Digital Marketing agency in London.
These different content marketing types can improve the performance of your business. Hence, it is important to try different Content marketing types so that you can draw more audience to your page and enhance your brand awareness and brand recognition. In today’s article, I am going talk about some content marketing types that you should know
Content marketing types you must know
✔ Video content
This is one of the most engaging types of content. Majority of the audience prefer to receive information in the form of videos these days. Whatever kind of content it is, it can be produced in a video format. Video content allows you to be creative and informative as well. People gather and capture information in a video format more.
Brands spread the word and messages through videos and they actually help in the improvement of website’s performance. You must have seen those 20 or 30 seconds commercials, I mean they summarize a whole lot of information so precisely. And it is a fact that these commercials do influences people’s decision to buy something. Hence, this is something you can try.
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The objective of creating an e-book is less to promote your business as an ad and more to provide valuable information to the users. By creating e-books you not only boosts level of engagement with the audience, you also boost the traffic on your website and you make your brand more authentic by producing high quality content. E-books are a great way to provide valuable information about your products and how your products will be a potential solution for their problems.
Infographics are an interesting type of content that is eye-catching and valuable at the same time. They are attractive and visually captivating ways to present stats or processes. They are quick and crisp so people get more engaged with them. You can make your content infographics by adding media which will make your content stand out from the competitors. You can add research data, or results published in a creative manner.
✔ Case studies
Sometimes your audience does not like to listen about your brand from you but from your customers. Case studies are the perfect option for that. Case studies portray the whole journey of customers from just a visitor to a customer. Sometimes these case studies are in video format. They provide valuable information about your brand and your customer’s experience with you to the prospects. Hence, this content marketing type can be used to enhance your reach to more and more people.
✔ User-generated content
User-generated content is one of the trending content marketing types at the present time. This is popular among the audience because it involves the audience itself. User-generated content is sharing content of your customer or follower talking about your brand or its products. This is a legitimate method of marketing because as I previously mentioned people like to see and trust the experience of other customers more than what you say about brand. You need to make sure that whatever you are sharing it should be real and not fake. This will definitely boost your engagement and brand awareness.
Who does not know about memes? They are so popular and you can find them everywhere on the web especially on the social media platforms. Memes have become popular in recent years only. The definition of meme according to Collins dictionary is “A meme is something such as a video, picture, or phrase that a lot of people send to each other on the internet. “
These days anything can become a popular meme for instance, the dialogue from a movie or web services, an image of a famous personality and things like that. It is another great form of content marketing with possibly the highest engagement. This is because memes are so addictive that people scroll their social media for hours just to see some memes because they are light-hearted and funny. Now a day’s even big brands are also using memes to promote their products. So this can be used as a great form of marketing as well.
Wrapping it up
The list of content marketing types does not end here. There are so many others less used but important content marketing types which I will discuss in my upcoming articles. The trick here is to produce such type of content that resonates with the audience, which speaks to your audience and is easy to understand by the audience.
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