It is a “No-brainer” that Facebook is the most popular social media platform out there. With almost 3 Billion users it is the largest social media hub as well. Over the last few years, this place of communicating with people has transformed into a place of Digital Marketing.
Advertising is an important part of Facebook Marketing campaign. Facebook ads are used to showcase your message in front of your targeted audience. The people who are most likely to check out your products or services. So if you want to start a Facebook advertising campaign for your business then you must know the steps you need to follow. In this article, I am going to mention the steps that are required to be followed in order to start an effective Facebook advertising campaign.
Let’s dig right in
How to begin your Facebook Advertising campaign
Here are 7 steps you need to follow to kick start your Facebook advertising campaign
1. Pick your campaign objective
The first step is to choose the campaign objective. Login into Facebook Ads Manager and choose the Campaigns tab, then click Create to start with a new Facebook Ad campaign. Choose the campaign objective that match your advertising goals. There are eleven objectives that Facebook offers out of which you can choose the one that aligns with your business goals.
- Brand awareness
- Reach
- Traffic
- Engagement
- App installs
- Video views
- Lead generation
- Messages
- Conversions
- Catalogue sales
- Store traffic
So according to your business marketing goals you can choose the objective. For instance, if the goal of your social media marketing is to generate leads then you can choose Lead Generation.
2. Naming of your campaign
Naming of campaigns helps in organize them as you scale and run more of them. It also helps you later when you sit down to analyze the results. After naming your ad campaign you have to also declare if your ad fits into a special category like credits or politics. You can include client name/ website, target audience/ location, custom audiences, creative type, Facebook Page in your campaign name.
3. Special categories, A/B test and budget optimization
Next page consists a couple of decisions that you have to make. They are
- Special ad categories
- A/B test
- Campaign Budget Optimization
As previously mentioned first you have to declare whether or not your ad belongs to a special category. Next, you have to decide whether you want to use A/B testing. This test allows you to run experiments and gather data that tells you the best performing version of the ad. At last, you have to decide whether you want to turn on the Campaign Budget Optimization, if you do then Facebook determines how to allocate budget of your campaign among your many ad sets in the most effective manner.
4. Campaign budget and bidding
The fourth step is to set up the campaign budget and bidding. In this, you have to decide how much money you want to spend on your Facebook advertising campaign. You get the option to choose daily or lifetime budget. Then you have to schedule the start and end date of your campaign or you can also choose it to make it go live right away. You have to very carefully determine how much money you want to spend because if you spend too much, then you will not have much amount left for future campaigns and if you spend too little then you will not get desired results from your current campaigns.
5. Choose your target audience
This is one of the most important step not just for Facebook advertising campaign but for any marketing campaign. Getting to know your target audience is very crucial. You can set up your target audience for your ad campaign by two ways
- By using saved audience
- By creating new Facebook target audience
Facebook will tell you if your audience is too big or too small through the meter on the right side of the page. You can target audience based on their age, gender, interests, search intent, location, demographics and so on and so forth. This will allow you to create a very specific audience whom you can target with highly relevant ads.
6. Select your Facebook ad placement
In this step, you have to choose the places where you want your ads to be shown to the target audience. If you are not well-versed with these steps you can use Automatic Placements. This option allow Facebook to automatically place your ads across Facebook, Instagram, Messenger and Audience Network when they most probably will get the best results. You can place ads on specific places once you get some experience. Some of the ad placement options are
- Platforms like Facebook, Instagram etc.
- Devices viz, mobile, desktop or both
- Feeds and stories of Facebook and Instagram
- Particular mobile devices and operating systems
Even though Facebook auto-optimize your ad placements, you can still do your own research with split tests. By doing that, you would be able to know which and where your ads are having the largest impact.
7. Set up Facebook Ads
This is the final step of setting up Facebook advertising campaign. Here, you have to select your preferred ad type and then insert the ad copy and images.
Following are the steps you need to follow
- Create a new ad
- Use an existing post from your page
- Use a Creative Hub mockup
If your ad is totally new then you have to insert the elements that make up the ad such as images, copy and videos. Ad Creative Section is where you can find all of them. Click Finish once you are done with filling all the elements in the ad.
Wrapping up
Beginning a Facebook Advertising Campaign is not too easy and not too difficult. Once you go through the necessary steps you can set up your own ad campaign. Having a successful Facebook Ad campaign is vital for every online business because social media is where you can build a section of loyal customers.
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