There was a time when only famous celebrities and companies could have personal brands. Actors, sportsperson, musicians, politicians etc. got a lot of attention. Now times have changed. Now literally anyone can become a thought leader if they are willing to put their time and effort into it. Ordinary people all over the world are using various personal branding tools like social media, to craft personal brands that attract a number of people to their websites and social media accounts.
Personal branding is the method by which you can separate yourself from the rest in your field. You can become a standout figure through personal branding whom people will like and trust. In today’s article I am going to discuss how you can kickstart your personal branding campaign.
Let’s dig right in
Follow these steps to kickstart personal branding campaign
✅ Find your niche
One thing I would like to state here is that SEO is not to create search demand because you can’t do it, but it is a way to harvest it. You can’t force people to search for a specific keyword. The job with SEO is to recognize and work on words that are already popular. Personal branding is a lot similar to that.
The first step is very important which is, Niche selection. You should not spend all of your time and energy linking your brand to a niche that is not growing. You have to pick something that you can do better than most of the people. The only way to create a personal brand is by becoming the recognized expert on a specific topic. So choose your niche in which you are an expert.
✅ Show personality in your personal brand
Niche selection is about your own skills and potential market value. Next step is about your personality, what you bring to the table. Your point of view or tone which makes you different from other experts of your niche. What and how you are saying is equally important but it is important to come across as an authentic personality to your audience. People will be able to connect with you when you show your true personality or character to them. Hence it is important to inject your true personality in your personal brand.
✅ Create your brand identity
What is the one common thing that you can find among famous personal brands? Their website design. Most of them have impeccable designs. They have custom sites with beautiful pictures and most importantly their logos are easily identifiable. It is a fact that design is what attracts the people most. It creates the first impression of your brand on your visitor. Hence, it is important to focus on your identifiable elements like logo or mark of your personal brand.
✅ Create and redesign your personal site
There is millions of content being published on the internet. You need to publish stand out content under your name. You need to make sure that your personal site should show up whenever someone searches your name or your content. This means your content needs to be great as well as you should publish regularly. It is important that people goes to your website if they want any information about you rather than going on someone else’s website.
✅ Create great content and social strategy
Content Marketing, as we know is much cheaper than conventional marketing and generates more leads than other marketing methods. Ranking of your website at the SERP depends on the quality of the content you put on your website. Usually long, in-depth content is the best to generate leads and rank higher at SERPs. You need to figure out what kind of content works for you and your readers. Besides that, your content marketing should extend to your social media platforms. Using social media platforms, you can build your personal brand.
✅ Guest blogging
You will be wasting your time if you just post content on your own site. You should spend more time trying to get on other sites first. Find sites that have good traffic and large audience numbers. By guest blogging on popular and authoritative sites you can leverage that traffic to drive people back to your own site when they start looking for more information about you. Many sites also allow you to add your bio and the title.
Wrapping it up
Building a successful personal brand is not an overnight success. You need to put in a lot of hard work and efforts to achieve your branding goals. You have to invest time, money and energy to get successful in your field. By finding your niche, creating content regularly and guest blogging, you can build a solid personal brand.
Need to start an effective marketing campaign? Consider hiring Digital Marketing Agency London.
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