Are you looking for methods to make your brand awareness campaign successful? Then you have landed at the right page. In this article I will be talking about some tips which you can use to make your brand awareness campaign successful.
Let’s jump right in
Brand awareness means how memorable your brand is to your target customers. In other words, how easily people recognize your brand when, for instance, they see your company’s logo or hear your company’s name. So when you are a new company how do you build brand awareness? By carefully crafting a brand awareness campaign.
Tips for building an effective brand awareness campaign
Below I have compiled some tips which you can use to make your brand awareness campaign effective
✅ Understand your target audience
Before doing anything else you need to know who you are actually targeting. You can start by looking at your existing customer base. The ones who buys your products or follows you on social media. These are the people who already know your brand so you should look at what they have in common.
Think about what is important for them, what are there problems, and how your products can help them. After that do some market research. Check where else do your customers shop, find out who are your biggest competitors. At the end, analyze your results and create a profile for your ideal customer.
✅ Target platforms your audience uses most
A successful brand awareness campaign is not just about who you target. It is also about where you target them. You should find out where does your ideal customer hang out, do they watch YouTube videos, or post pictures on Instagram? This all is a part of researching your target audience and identifying where your campaign will make the most impact.
✅ Set realistic goals for your campaign
Next step is to set some realistic short-term and long-term goals. You have to decide what you want to accomplish from your campaign. How the campaign fits into your long-term plans for your company? What are the strategies you should use to achieve your goals, for example, pay-per-click advertising, social media posts, influencer marketing, etc. without realistic and concrete goals, you will be running a campaign without clear direction and purpose.
✅ Partner with complementary brands
Brand partnership means working with a complementary brand to create some value, enhance your exposure, and improve your audience reach. You must not choose a direct competitor, but rather a brand with a broadly similar target audience. The brands should conjure similar impressions.
✅ Stay active and engaging online
The digital marketplace is highly competitive so customer engagement really matters. Whether you’re replying to comments, answering customer support messages, replying to tweets, or simply liking user generated content, every communication adds up overtime. You must remember that you are trying to set the right impression while you’re trying to build your brand presence online.
If you want to be known as a responsive and engaging brand that cares about its customer you should start communicating. Besides that, you have to ensure that you’re creating regular content. You don’t have to post daily but at least four or five times per week to build some connection.
✅ Feature your brand personality
The whole motive of a brand awareness campaign is to influence how the audience perceive your brand, so feature your company personality each time you post something new. You have to keep your brand messaging consistent, and you will bring your target audience one step closer to making the right association with your brand.
You can engage with your customers by sharing user generated content that aligns with your brand. Seeing every post as an opportunity to promote your personality and build brand awareness is what you need to do.
✅ Improve customer experience
For more than 80% of customers, the experience matters just as much as whatever products the brand is selling. So, you must work on improving the customer experience in order to leave a positive, lasting impression on your customers. Besides that, UX focused companies are up to 60% more profitable than others on an average.
The gist of this is your campaign should not just talk about your company. It must talk about how you can help your customers and why their needs matter to you. Encourage your customers to leave reviews or share feedback so you can improve the shortcomings. What are the Best Ways to Increase Website Sales?
✅ Track the progress
How are you going to improve your services when you don’t know how your campaign is performing? Well you won’t unless you track your campaign. You have to set some criteria for tracking your campaign or measuring your success.
The metrics will depend on the marketing strategy used. For instance, if you are running a campaign on Twitter, you may track things like number of impressions, hashtag mentions, and shared tweets. If you run paid ads, you can use Google Analytics to track your click-through-rate and conversion.
Wrapping it up
By focusing on your brand awareness campaign you can shape how potential customers perceive your brand. By running the right campaign, you can directly influence what the audience think when they hear your brand name, and you can also ensure that customers remember your name for the right reasons.
In other words, it is the backbone of a successful marketing strategy, and it is really easy to implement. However, if you are still stuck in how to run a successful brand awareness campaign, you can check out professional services of Digital Marketing Agency in Los Angeles.