Call to Action is an essential element of a website. Without CTA buttons, your website visitors can’t take desired actions that allow them to engage with your business in a meaningful way. Not to mention how important CTA elements are in order to enable conversions. Therefore, you need to make sure that the CTA elements on your website are duly optimized. And that is just what this article can help you with. So, read on and learn about some of the best tips that can help you optimize CTA on your website.
CTA elements in a website have fundamental importance. However, as experts at digital marketing agency in Dallas note, CTA is surprisingly one of the most overlooked aspects of a website. Thus, in order to ensure meaningful audience engagement and great conversion rates, you need to optimize your Call to Action elements. And that is just what the list of tips given below can help you with. So, read on.
Tips to optimize CTA on your website
>> Keep it short and sweet
The text on CTA button bears great significance. Therefore, you need to optimize it accordingly. As experts at digital marketing agency in New York suggest, it is best to keep your CTA text as short and simple as possible. It should be just on point. If the action of a CTA button is to let a customer buy something, then writing just “Buy” would suffice.
>> Place them properly
The placing of the CTA elements in your website also plays a great role in determining its efficacy. Therefore, you need to place them thoughtfully. As website experts at Los Angeles digital marketing agency suggest, your CTA elements should be placed prominently on the page. Moreover, you need to make it a point that you don’t place them anywhere on the top of the page. For that matter, it is best advised to place your CTA elements below the middle of your page.
>> Make CTA responsive
Desktops, laptop, tablet, mobile phone—your visitor could be using any of these devices to access your website. And hence, you need to make sure that along with your web design, your CTA elements are also optimized for different screens. So, this is another very important thing to keep in mind.
>> The color of the buttons
When you use CTA buttons, you also need to be thoughtful with what colors you use. The color of your CTA plays a great role in determining its visibility and look. For one, you need to fill such color in you CTA that is contrasting to the white space on your website but yet complements it. Moreover, the color that you use for CTA text also needs to be contrasting from that of the button and the white space. Point being, you should take some times and play with CTA colors to find out the one that looks most appealing and enticing.
>> Experiment with button shapes
The shape of the CTA buttons is something we’re mostly unbothered about. Most buttons used by websites are rectangle in shape with soft corners. However, I suggest that you should also experiment with the shapes of CTA. Experiment, mix n match, and you might be able to come up with an enticing CTA button.
>> Optimize CTA for mobile phones
Mobile optimization has become extremely important for websites. And just like that, each element in your website should be optimized for mobile phones. Same is the case with your CTA elements. You need to make sure that your CTA buttons are easy to access and use via mobile phones. And this will reflect in how you design and place them. Moreover, you need to make sure that your CTA buttons are big enough to be easily clicked using fingers on smart phones.
>> Keep checking their functionality
In order to make sure that your CTA elements are always in the best functioning state, you need to check them regularly. At times, CTA links and functions can go broken. Therefore, marketing experts at Chicago digital marketing agency suggest to make checking your CTA elements a part of your website maintenance routine.
Wrapping up
Call to Action elements, though have a very important role to play, are often overlooked. However, just as you optimize other elements in your website, you need to optimize CTA accordingly. And the tips given above can help you with just that. To sum up, you need to make them responsive, optimize for mobile, make them look enticing by experimenting with shape and color of the button, and place them thoughtfully. And of course, as one of the website maintenance tasks, you should also check your CTA elements once in a while and make sure they are functioning correctly. Or else, you can drop all your web designing worries by hiring a professional digital marketing agency in San Francisco.
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