Are you looking for the best platform to do content marketing? Then this article is just for you.
Traditional methods of Marketing are out of business now and we don’t’ complain. Digital marketing has grown so much in the last decade. Now we are witnessing a massive increase in use of various forms of marketing, one of the most famous and used is Content Marketing. Since, Internet has reached to almost every part of the world this becomes even more important. Content makes a lot of difference for a company. High quality content draws more organic traffic and eventually increase the ranking of the site. Therefore, it is necessary to produce good quality content.
As we all are aware of the importance of SEO and how it is related to Content. It affects the SEO strategy at a very strong level. High quality content always improves the SEO.
You need to have an effective content marketing strategy. Now you must be wondering about the best platforms that you can use for your content marketing.
In this article I am going to discuss about some platforms that are perfect for content marketing
Lets get right into it
Platforms you can use for Content marketing
Blogging is the most common platform for Content marketing.The conventional form of content marketing can be seen in newspapers, magazines and journal as articles and editorials. These can be of various types like political blogs, entertainment blogs, fashion blogs, health blogs etc. The only difference is these blogs are published online on websites. These days blogs are commonly written on the review of a product.
According to a report, about 93 percent of B2B marketers use blogging to grow their business. In order to do that, you need to publish high quality blogs which should necessarily be original and authentic. They should be informative for the reader. They should provide some valuable information to the reader. Don’t put out copied or plaziarised content as it can affect the ranking of your site. This is because Google doesn’t like this practice so you can see a drop in the ranking of your site.
YouTube has become the most famous platform for content marketing. Content need not to be just in textual form. Content can be produced in the form of Audio-visual form as well. You can find video on pretty much any topic under the sun on YouTube.
You can post videos about your product and services. This platform is more interactive as well. You can get instant response on your content. People can comment on your video and you can also ask them for queries and reviews.
Few years ago people used to enjoy reading books but now due to the invention of audio books they are shifting away from this good habit; anyways, so audio book is a form of podcast. Podcast is a digital audio file of a series or an episode focused on a particular topic or theme which can be easily downloaded as an audio file and can be listened to on computer, laptop or mobile phone. So if you don’t want to strain your eyes watching a series you can try podcast. They are usually on topics that are important to discuss.
For example, one of the most famous podcast platform is Ted Talks. What they do is they invite some famous experts of various domains to share their knowledge with people and share some new information which people may not know otherwise. They speak on topics such as science, education, technology and many more.
So podcast is a great platform to market your content. Whatever you are offering you can promote it by incorporating them in podcasts. For example, if you run an organization on health products you can promote them by starting a health podcast series about them. It will attract health conscious people.
➽ Live video streaming
Live video streaming has become a trend these days. It provides a great platform to interact with your audience. You can promote your products while live streaming. Social media provides the best and easiest platform to go live. And since the audience on social media is in massive number it will give a boost to your business.
If you are launching a new product this is the best way to promote it. For instance, how actors and singers promote their movies and albums respectively on social media. Another form of live video steaming is Webinars actually it is simply a Seminar that is happening online. This platform has become more popular after the pandemic started.
To wrap up
Content is the most important aspect of any digital marketing strategy. If you don’t provide the content that your audience is looking for then you will lose a huge audience which will hurt your business. Hence, you can use these platforms mentioned above to start an effective content marketing practices.
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