Social media marketing can have immense benefits for a business. Do you too market your business on social channels? Is it not yielding good results? Are you confident you are doing everything right? Well, to ensure that, read our list of dos and don’ts of social media marketing and find out yourself.
Marketing your business on social media can help your business reap great results. It can also benefit your overall digital marketing and SEO. However, it is important to make sure that you are doing it right. Or else, it may just turn out to be a waste of time, money, effort, and other resources. And sure no one wants that.
Many businesses do social media marketing but only a few succeed. If you think SMM just implies making business accounts and pages on different social channels and posting there once in a while, you are very wrong. There is a lot that goes in SMM. And in order to help you understand that better, we have curated a list of…
Dos and don’ts of social media marketing to keep in mind
#Do market your business on different social media platforms
Find out what sort of social channels your target market uses and market your brand and business on them. This will help ensure that you reach the maximum of your target customers on social platforms.
#Don’t stick to just a single platform
If you do digital marketing on a single social platform, you can’t expect much success. Many businesses these days mostly just use Instagram for marketing. While it’s true that it is the hottest platform right now, not all social media users are on Instagram. Hence, it is important to have your business active on different social platforms.
#Do have a separate strategy for different platforms
Different social media platforms have different features, different types of audience with different expectations. Hence, it is important to have separate marketing strategy for every social channel your business is on.
#Don’t use a same marketing strategy for all channels
You can’t copy paste your Facebook marketing strategy to Instagram, Twitter, and other platforms. Doing this can only lead to mediocre results at best. Therefore, make sure you understand how each social platform functions in its uniqueness and strategies for the accordingly.
#Do keep your page/account updated
You can’t just create a social account or page for your business, update it and post on it once in a while, desert it for the rest of the time, and then expect good results. Thus, it is important to make sure that you update your social handles regularly.
#Don’t be inconsistent
Being active for a week won’t amount to anything if you desert your page/account for the next 3-4 weeks. It shouldn’t just be about making an X number of posts in Y amount of time. You need to make sure that you post in a consistent manner. This implies that there should be consistency in the number of posts you make, their timings, and intervals between each post.
#Do address complains and negative comments
If someone is complaining about your business, address their message/comment with sincerity. Acknowledge their complaint and promise speedy redressal while taking it up to the concerned department. And if the complaint is genuine, find a way to compensate the customer and communicate it to him/her.
#Don’t hide or delete negative reviews
Getting a bad review or comment about your business publically can be a nightmare. However, make sure you do not try to hide it as this can be bad for your business’s image. People want to know how a certain business deals with complaints and grievances. So, make sure that you do reply to negative comments with sincerity right there publically. This will help people know that you take your customer’s complaints seriously and improve your credibility as a business.
#Do post content that your audience would like
Make sure you keep your social handles updated with content that your audience would like. This would greatly help improve your business’s audience engagement rate. And of course, audience engagement is one of the key goals of digital marketing on social media. So, make sure you’re giving your audience the content they like.
#Don’t use social media for just promotion
If you are using social media to simple promote your brand, products, services, sales, etc. then you are doing it all wrong. People never follow any social media account to receive just ads and promotional content. If you only post such content, people might just end unfollowing you. So, make sure you don’t treat your social handle just like a billboard.
Social media marketing as a mode of digital marketing can have great benefits for a business. Hence, as a business with online presence, it is important to have an effective social media marketing strategy in place. And for that, the dos and don’ts of social media marketing listed above can come really handy.
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