Influencer marketing is one such model of digital marketing that has become quite popular in recent years. However, it is way more than just a passing fad. More and more businesses are now investing in this market. Wondering why? Then read this article to learn about top influencer marketing benefits. […]
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What are the Pros and Cons of PPC Advertising?
For effective digital marketing and advertising, a business needs a combination of organic and paid marketing method. Are you considering using the PPC model of advertisement? Then this article can help you make the right decision. So, read on and find out the pros and cons of PPC advertising. In […]
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What are the Key Benefits of Video Marketing?
It is indisputable that content is fundamental in digital marketing. But do you know what type of content is most demanded currently? Video. It has become an important marketing content type since the present-day digital audience love to engage with it. There are a number of ways in which video […]
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Best Tips to Optimize the Landing Page
Landing Page is an important part of your website. In many cases, it is the page where your first time visitors land. It is also known as the ‘lead capturing’ page. In simple words, landing page has a very crucial role to play in your marketing and advertising campaigns. Hence, […]
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What are the Benefits of Outsourcing Digital Marketing Services?
If you are here, you must be aware how important digital marketing for a business is. However, quite many businesses, especially small, find themselves conflicted with one question—Is outsourcing digital marketing services worth it? Well, the short answer to that is hell yes! And for the longer answer, read this […]
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The Dos and Don’ts of Content Marketing
Content is foundational for digital marketing and SEO. Hence, having an effective content marketing strategy in place is crucial. And for that, you need to ensure that you are doing everything right. That being said, let’s talk about the dos and don’ts of content marketing. Digital marketing and SEO is […]
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Common Digital Marketing Mistakes made by Small Businesses
In the present day scenario, digital marketing is crucial for all businesses in order to grow. Regardless of the size of your business, you need to market your business on digital platforms to stay competitive. However, there are some common mistakes that small businesses make. To ensure that you are […]
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B2B Marketing v/s B2C Marketing—What is the Difference?
The way marketing is approached differs greatly for B2B and B2C businesses. And the key reason for that is the difference between the customers they serve. How businesses make purchase and engage with other businesses apparently differs greatly from how individual consumers do it. And hence, B2B and B2C have […]
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How Conversational Marketing can give Competitive Edge to your Business?
It seems unreal to imagine that there was indeed a time when customers could wait for hours or even days for a response to their query. However, circumstances have changed drastically now. As the business industry evolved, so did customer expectation from a business. Now, consumer expects quick communication from […]
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The Dos and Don’ts of Social Media Marketing
Social media marketing can have immense benefits for a business. Do you too market your business on social channels? Is it not yielding good results? Are you confident you are doing everything right? Well, to ensure that, read our list of dos and don’ts of social media marketing and find […]
