Reaching a wider audience with your content has never been easy. You have to consistently develop and produce unique and quality content. However, there is another way by which you can put out helpful content and that is repurposing content. Repurposing content is basically reusing old content to enhance that content’s reach to the audience. This practice of repurposing old content provides value and reaches more audience. By learning how to repurpose old content you can improve the value of that content. Besides that, you can tailor your overall content marketing strategy, get more online presence and reach more audience, and make the most of time and resources. If you are looking for ways to repurpose old content, this article is just for you. In this blog, I will be talking about various ways to repurpose content via different platforms such as social media, email, and more.
So, let’s dive right in
Powerful Tips to Repurpose Content
Here are some ways you can repurpose content
✅ Repurpose content into a podcast
There are two ways to repurpose content for podcast. First, you can make a podcast out of your existing published content. You can invite influencers and personalities related to that content for a discussion on your podcast. Another way is to repurpose podcast into videos and articles.
✅ Create an infographic
If you have posted some top notch stats-based content that you want to highlight. Infographic is the best shot. Infographics are really informative, appealing and engaging. By creating an informative infographic using attractive designs you can repurpose content such as a whitepaper or an e-book in the best way. Important thing to remember is to add a Call-to-action to download a gated asset.
✅ Make guides from old content
If you have produced a lot of posts about a specific topic, you can repurpose them together into a guide. For instance, if you have posted a lot of content about Twitter marketing, you can repurpose into a guide as post it as “A guide to Twitter Marketing”. That being said, you must also update the content a bit and give them. When you work hard on creating quality posts, you don’t want them to become lost and forgotten. Recycle and post them as guides.
✅ Repurpose content on Pinterest
Another great way to repurpose content is by incorporating a Pinterest blog strategy. You can post your old piece of content in the form of a blog to Pinterest. It is also considered a Rich Pin which enables you to include a large header image header and a link to your site. Some advantages of posting blogs on Pinterest are elevated user engagement, more reach, and brand awareness. This strategy is a win-win situation for you as it will engage users on Pinterest as well as it will be helpful for your site traffic. You can gain more traffic and promote your posts using this Pinterest blogging strategy. Top Reasons to have a Pinterest Business Account
✅ Repurpose content on social media
Social media is the best platform to repurpose your posts. You did all the hard work in creating a quality post for your audience and now you can reach new audience without working hard on creating a new post. The audience on social media prefers to see more visual content as social media is a visual platform. So, what you need to do is repurpose your content in a visual form. Just go through your post and underline the important sentences, stats or quotes and jot down the main takeaways.
Repurpose your existing content in a visual form and post it across various social media platforms. You can create an infographic out of your blog posts or you can also make a short video on it. If you have some good quotes you can post it on your Facebook or Instagram story. You can use online designing tools to make the content look appealing and interesting.
Final thoughts
Content is the king but it needs updating too. So, instead of creating new posts you can repurpose old post. There are many ways to repurpose content and get more value and traffic. There are many channels where you can repurpose content such as email, social media, Pinterest and more. By repurposing content you can save time as well as resources. This will make your marketing strategy more efficient and this will also create opportunities for the additional promotion of some of your best content. For professional content marketing help, Digital Marketing Agency in Sydney is the best place for you.
