Use PPC Advertising to Drive Brand Awareness

Pay-per-click advertising is an important part of any marketing plan. For others, that may be a bold remark, especially since many small- and mid-size business owners are intimidated by this advertising method. And, if you’re anything like most others, you’re probably wondering, “Does pay-per-click work?” You reason that if you […]

Avoid these Facebook Marketing Mistakes

There’s no doubting that Facebook can be an extremely effective marketing tool for a variety of businesses. It’s a marketing powerhouse with the ability to post content, connect and participate with your community, and target prospective consumers and clients using their advertising platform. Unless you’re making one of these seven […]

Create inclusive content using these tips

Making your audience feel excluded is the worst thing you can do to them. Yet many marketers and content writers make this mistake. Many people don’t even realize that they are using exclusive words and phrases. It is the responsibility of every marketer and writer to produce inclusive content for […]