Marketing can be broadly divided into two parts—inbound and outbound. And as far as digital marketing is concerned, it is mostly inbound marketing. More and more businesses are investing in inbound marketing with time. Why is that so? What are the advantages of this kind of marketing? I will talk […]
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Email Marketing Mistakes that can make your Campaign fail
Email marketing continues to be an important digital marketing model. Despite of being one of the oldest marketing tactics, it is still quite effective and thus, more and more businesses keep investing in it. It is suited for almost any kind of business and has a number of benefits. But […]
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Top Reasons to have a Pinterest Business Account
When we talk of social media marketing, what comes in our minds is mostly Facebook, Twitter, LinkedIn, Instagram, etc. Yes, we may think of Pinterest marketing a little later and many might totally overlook it as a potential marketing platform. However, Pinterest marketing can be super advantageous for a business. […]
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Best Tips to Boost your Blog
Content marketing is really important for an online business. And blogging being one of the most important mediums of content marketing also bears great importance. Therefore, you need to keep a great blog for your website. It also has many benefits like improved brand awareness, great SEO results, higher conversions, […]
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Top Social Media Marketing Tips you need to know
As any digital marketer would tell you, having a great social image and presence is crucial for the true online success of your business. This explains why businesses, all big and small, are increasingly investing in social media marketing. However, SMM is way more than just having social handles for […]
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What is Search Engine Marketing and Its Benefits?
For an online business, it is important to have great search visibility. This is important in order to be able to reach your target market effectively on the internet. And this is just what search engine marketing can help you with? How does that work? What is search engine marketing? […]
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Best Tactics for Online Businesses to Improve Conversion Rates
As an online business owner, you must be doing a number of things—digital marketing, search engine optimization, website development, and so on. And why do businesses do that? Of course, the eventual goal is to improve conversion rates. However, regardless of your best efforts, you might not be able to […]
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Email Marketing Dos and Don’ts you need to know
Email marketing has existed as one of the oldest digital marketing models and it continues to be one of the most effective ways to market your brand and business. But of course, you can only enjoy those marketing benefits if your email marketing strategy is spot on. And for that, […]
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How IoT will Boost Digital Marketing Industry?
Internet of Things promises endless possibilities for businesses. For businesses, IoT comes with the prospects of increasing revenue, reducing costs, and improving overall efficiency. In this article, we will talk about how Internet of Things will boost digital marketing industry. First thing first—what is even Internet of Things? The concept […]
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Common Reasons why Social Media Marketing Fails
For a business with an online presence in the current times, effective social media marketing is crucial. Marketing on social media can have immense benefits for your business. However, you need to ensure that you do it right. But social media marketing doesn’t always work out for every business. And […]
