Content is a fundamental building block of digital marketing. All marketing channels use some or the other form of content to make their marketing message through to their target customers. So, one can only wonder how beneficial can it be for a business to have effective content marketing strategy. To […]
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What are the Top 10 Global Search Engines Apart Google?
When we hear the word search engine, Google is the first thing that comes to mind. In fact, the two terms have become interchangeable. Google rules the search engine market with more than a percentage of 90%. And yes, that means there are other search engines as well (something most […]
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What are some of the Best Content Marketing Tips?
Successful marketing on digital platforms require effective content marketing strategy. However, many businesses struggle to keep their content marketing campaigns up to the mark. Thus, in this article, we will be talking about some of the best content marketing tips. So, make sure to check them all out. Content is […]
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Best Blogging Tips for your Business
Content is a founding pillar of marketing. And thus, no digital marketing plan can really be effective or successful in absence of a proper content marketing strategy. Content marketing extends to many marketing channels like social media marketing, email marketing, video marketing, and so on. But blogging is generally at […]
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Differences between Inbound v/s Outbound Marketing
Marketing can be broadly divided into two types—inbound and outbound. In order to successfully market your business on digital platforms, it is crucial to understand the differences between the two. So, in order to help you with that, we have curated a list of key differences between inbound v/s outbound […]
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Why Small Businesses Should Outsource SEO Services?
Optimizing for search engines has never been easy—well except if you hire professional SEO services. There are a number of reasons that explain why to outsource SEO services is simply better than doing it in-house. And we are going to talk about all that in this article. So, read on. […]
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Some Advantages and Disadvantages of PPC Advertising
For effective marketing on digital platforms, one needs a number of organic and paid methods. And today, we are going to discuss one of the most important models of paid advertising—PPC. So, read on to learn about the advantages and disadvantages of PPC advertising. In order to effectively market your […]
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Actionable Tips for Mobile Optimization of your Website
Optimizing for mobile phones has become extremely important for businesses these days. However, many businesses still struggle to keep a mobile-friendly online presence. And hence, in this article, you will find a list of the best actionable tips for mobile optimization of your website. So, read on. Mobile optimization is […]
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What is a PPC Advertising? Is it Worth it?
Digital marketing comprises of organic reach methods and also paid methods. And today, we are going to talk going to talk about a popular paid advertising method—PPC advertising. So, what is it? How does it work? And is it even worth it? Read this article to find that out. Digital […]
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How to Keep your Bounce Rate in Check?
High bounce rate is an SEO nightmare for most webmasters. It is one of the major factors that keep a website from ranking. In fact, it can lead to penalization—thus bring down your rankings on SERPs. High bounce rates are generally an indication that your visitors are not having a […]
