Voice search optimization is getting popular day by day with growing digitization. The amount of voice searches are on the rise. This is because more and more people are using mobile phone these days which supports voice searches. Voice searching is easier as you just have to speak up whatever you want to search rather than putting efforts in typing that. So, it becomes really important for brands to optimize their website for voice search. But, how you can do that? in this blog post, I will share some ways you can optimize your website for voice search.
Let’s dive right in
What is Voice Search optimization?
Voice search optimization is a lot similar to search engine optimization. Both of them work for the users and give them the information they are looking for. Voice search is different as you have to just speak whatever you want to search instead of typing everything in the search bar. Voice searches are getting popular because traditional searching includes typing specific phrases whereas in voice searches you can speak the entire sentence in a conversational form. For instance, if you are looking for a Chinese restaurant in your town you will type “Chinese restaurant in my town” while in voice search you can quickly search “what are the best Chinese restaurants in my town”?
Voice Search Optimization takes place when your website is optimized in such a way that they show up in search engine results page when people search for something using voice search. When your pages start to show up at the top search engine results page then your page will be read aloud when clicked. This helps you stand out from your competitors.
How to optimize your website for voice search?
Here are some reliable tips that will help you optimize your website for voice search. Let’s take a look at them
✅ Choose long-tail keywords
Long-tail keywords play a vital role in optimizing your page for voice search in 2021. They include specific phrases with approx. 3-5 words. Despite low search volumes, long-tail keywords are comparatively easier to rank. There are several SEO tools to find long-tail keywords such as MOZ, AHREF among others that you can employ.
✅ Have an FAQ page on your site
A FAQ page will help you target a larger audience base. Try to use an conversational format because when a user asks How,” “Why,” “What.”, you can clearly answer all their questions.
✅ Question-based formats
While using voice searches, users generally ask questions which is why having a question-based format is likely to draw more attention. As per Google reports, 70% of your voice searches usually take place in a normal conversational tone. Thus, it’s rational to optimize your page accordingly.
✅ Update Google My Business listing once in a while
It is crucial to update the Google My Business Listing because it makes sure that every element in your listing is updated. This will make it much easier for search engines to verify your location and update the right information about your business.
✅ Optimize for local searches
Local businesses can rank higher in organic search results page. If the local SEO optimization is done in the right manner then your website can not only generate more traffic but also earn you potential leads. If you own a local business then it is ideal to optimize your site for local searches.
✅ Put out quality content
Putting out quality content is an amazing way to draw traffic to your site. It not only makes visitors happy but also answers customers’ queries with utmost clarity. Compelling quality content ensures no room is left for confusion. Expert tips to Create Content that Earn Links
✅ Utilize multimedia for broader reach
Content is a crucial element for any website to grow. Not only does the content on your website matter but its relevancy holds even more importance. You can attract a larger audience by adding multiple images, videos or photos. You have to write relevant and correct descriptions to attract more audiences.
Summing it up
More and more people are leaning on voice searches these days. Hence, it becomes really important to optimize site for voice searches. It will get you more traffic and more potential leads. In order to stand out in the crowd, you need to have voice search optimization in 2022. Citiesagencies is one such digital marketing company Perth which provides top notch website voice search optimization. Our team will help grow your business and keep you ahead of your competitors.