Visuals play a great role in marketing. If used properly, images can enhance your marketing channels and improve their efficacy by leaps and bounds. There are various types of visual media like photos, videos, GIFs, animations, etc. And today, we will talk about one such media type—infograhics. There are a number of formats that an infographic image can have. And we will be talking about 10 of the most popular types of infographics used in marketing. So, make sure to check them all out.
Content is the king in digital marketing and in the present-day scenario, visual content is what rules the online world. In fact, professional digital marketing agencies in Montreal tell that smart businesses these days are investing more and more in visual marketing models like video marketing, image marketing, etc.
In order to effectively use a visual medium, it is crucial to understand it properly. Infographics can be a great addition to your blogs and other marketing channels. However, you first need to understand the different types of it in order to decide what suits your needs the best. So, check out the…
10 types of infographics popularly used in marketing
1. Step-by-step guide
Step-by-step guide is one of the most used inforgraphics. It basically uses simple images to illustrate the steps taken to complete a process of making or doing something. Therefore, content creators use it to illustrate steps of things like cooking, art, etc.
2. Comparison
Comparison inforgraphics are used in order to show contrast or similarity between the things. (No brainer, duh!) This type of infographic typically has two vertical divisions with each side containing the object of comparison. It generally uses a variety of images and texts.
3. Visualized number
In a visualized number infographics, statistics and figures are visualized by using graphics elements like images, icons, symbols, etc. Thus, this helps make the data more appealing, engaging, and easy to grasp.
4. Flowchart
A flowchart infographic, is just like a typical flow chart, it starts from a single point and branches off in different directions which are generally marked by possible decisions and routes taken in relation to a particular subject.
5. Hierarchal
The type of infographic that places subjects or items on one another in a particular order that represents progression of different levels is a hierarchal infographic. It helps organize information according to levels.
6. List
List inforgraphic simply lists a number of items. It is mostly dependent of text and may or may not use images within it. Instead of creating plain old lists, you can use this form of infographic and make your list for appealing and engaging.
7. location-based
Location-based infographics can be extremely useful in communicating trends and pattern of something across different locations. This is a great tool for comparing regional and global statistics on a certain subject. Just like maps, you can use various color codes to highlight a particular region, map icons or other icons and symbols related to the concerned subject. Hence, such visualization makes even heavy data and information easy to grasp.
8. Single chart
Single chart infographic visualizes data using just one chart as the focal point. Digital marketing agencies in Vancouver tell this form of statistical infographic is quite famous when it comes to social media since when information is represented in this form, it gets a good amount of audience engagement and social sharing.
9. Mixed-chart
A mixed chart is a type of infographic that depicts a variety of charts to represent different stats and data. It is generally used in order to simplify a broad subject and helps give brief, quantitative, and practical view.
10. Anatomical
Anatomical infographic is another very useful form of infographic. It is quite popularly used on the internet to break down a complex mechanism into pieces. Therefore, it helps understands a parts of something and how they work and contribute to the whole body.
Final word
Visuals are very important for effective marketing. There are many forms in which you can use the power of visuals for effective marketing, e.g. photos, videos, GIFs, animations, etc. And infographics are one such type. Infographics can be an amazing tool to enhance your marketing channels. To get the best out of it, you should know the different types of infographics so you can use the right one for representing data and information. However, smart businesses don’t have time for all that and thus, they leave their marketing worries to digital marketing agencies in Edmonton an focus on their core business instead.
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