Content marketing is crucial for a business with an online presence in order to realize its marketing potential to the fullest. And apparently, it can benefit your business in a number of ways. Therefore, you need to make sure that your content marketing campaigns are nothing but the best. However, there are many myths and misconceptions that many businesses follow which make them fail in content marketing. So, you need to be aware of them and steer clear from them. And that is just what this article can help you with. Read on to learn about some of the most common content marketing myths.
Blogging, videos, social media posts, emails and so on—there are a number of ways in which content marketing is done. In fact, since content is present at almost all marketing channels, it becomes important to make sure that your content strategies are always the best. Even digital marketing agency in Edmonton found that boosting content marketing alone had positive impact on various marketing channels of their client business.
However, there are many myths and misconceptions that can bring your content marketing campaigns down. And we have listed some of the most common of them so you can make sure to steer clear of them. Check out the list given below.
Common content marketing myths
#More the posts, the better
In earlier times, Google used to reward publishers who daily posted content on their websites. As a result, it became a norm in SEO to post more and more content and get higher ranking. Thus, a lot of content was created but this lead to a compromise in the quality of content. The internet became a place full of thin content, and seeing this, Google rolled out Panda update which penalized websites with thin content. However, many businesses seem to be stuck in past and make the mistake of prioritizing the number of posts over the quality of content.
#Write long articles to get ranked
Digital marketing agency in Vancouver found that many businesses think they have to necessarily write a certain words long blog in order to get it ranked. And the common reasoning given behind it is that the blogs ranked high on the SERPs are usually above 1,000 or 1,500 words. Therefore, in the wake of writing longer articles, many unnecessarily stretch their articles. This can often lead to compromise in the quality of the content. You need to understand that for the articles ranked by Google, their length is more of a case of correlation rather than causation. Your focus should be on clearly explaining a topic. Then, it doesn’t really matter how many words it take you to do that.
#More keywords get you ranked better
Another common content marketing myth is that using more keywords in your website gets you ranked better. However, this is a thing of past when it worked as an SEO strategy. Now, if you stuff too many keywords in your content, you can get penalized by Google. So, if you too carry this misconception, make sure to get rid of it.
#Blog is the only important content
There are many types of content—blogs, social media posts, videos, images, emails, and so on. However, many businesses think that blog is the only important form of content. But this is not true. For one, in the current times, people love to engage with visual content like images, videos, etc. a lot. Thus, if you are only blogging in the name of content marketing, you are not doing it right.
#Only certain businesses can use content marketing
Content marketing is often wrongly assumed as an industry-specific marketing style. This is another myth you need to get rid of. There is not industry that is best suited or not suited for content marketing. There are always curious customers in any and every industry that are searching the internet to look for answers to their questions. And all the same, your target market is also in all probability searching the internet to look for content related to your industry. Therefore, don’t be affected by such myths that content marketing is suitable only for specific industries. All businesses can benefit from content marketing.
#Creating quality content is easy
Creating content is easy and any business can do it. Yes. But can they do it well? This is not guaranteed. In fact, creating quality content requires a professional. But many businesses tend to miss this point. They have the wrong idea that they can easily create quality content without professional help. However, that is not true. There are many nuances of content creation that you need to a strong hold on in order to do content marketing effectively. Thus, this is not something anyone can do. And this is why smart businesses rather hire professional content marketing services of digital marketing agency in Montreal.
Final Word
In order to achieve online marketing success, it is imperative to have effective content marketing strategy in place. Content marketing is just so very important and greatly beneficial for an online business. However, there are common content marketing myths that blind many businesses. And for effective marketing, it is important to get rid of those. Thus, with the help of the list given above, you can make sure to steer clear of such myths and misconceptions. Or else, you can always ditch your content marketing worries by hiring a professional digital marketing agency in Toronto.
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